Brand Consulting And Marketing Strategy

We have Experts and Expertise to address any of your concern in these areas

AI Based Pharma Digital Marketing And Management

The pharmaceutical marketing model relies heavily on personal promotion with physicians via multiple channels including rep visits, conferences, meetings, and webinars, as well as non-personal promotional channels such as email and other digital media. A great number of promotional channels coupled with increased competition has made it difficult to measure the impact of marketing efforts on sales results, and to predict which channels will have the best outcome.

But with new AI & machine learning-driven healthcare solutions built on extensive industry data, sales and marketing teams can now precisely analyze results. Teams can understand exactly the messages, Promotional channels, and sales strategies that customers are most likely to respond to and when. These technologies are already disrupting the way many healthcare industry sales and marketing teams approach their go-to-market strategies, enhancing their experience-based decisions with data-driven insights that allow them to:

Optimize MCM activities

Sales teams can optimize the impact of multi-channel promotional investments by analyzing the response rates from past campaigns. They can focus on the right healthcare professional (HCP), segmenting them into the right channel at the right time.

Identify highly-specific patient populations

Predictive analytics can provide insight into prescribing patterns for precision medicine candidates through patient genomics and biological data. The technology can identify which patients should start treatment or when they should move to second-line treatments. This helps sales teams to accurately target the most relevant physicians.

Customize digital engagement

AI & machine learning-powered digital engagement solutions can optimize channel effectiveness, recommending the timing, frequency, and content of email messages. This targeted approach at the individual HCP level reduces physician churn rates (or physicians that stop writing prescriptions for your treatment) and maximizes the impact of digital campaigns.

Leverage multi-indication analytics

Many drugs have multiple indications and are distributed through multiple channels. Going beyond traditional methods, AI & machine learning-powered analytics can paint a clearer picture of how multi-indication products are used. Teams can track product performance by indication, specialty, region and source of business to inform their future marketing efforts.

Enhance HCP (physician and pharmacy) profiling, segmentation and targeting

Local retail pharmacy sales analytics can deliver precise targeting lists highlighting individual pharmacy sales potential and behavioral profiles that prioritize marketing and inform strategies — i.e. offer discounts in price-conscious markets versus value-add opportunities in high sales shops.

Digital-based Engagement Programs (be Accredited by International Society/University.)

- Live/recorded Webinar from International KOLs

- Certification Courses for HCPs from International Society

- Engagement programs for Paramedics and Pharmacists

-Patients awareness programs, which can be done by HCPs/Paramedics

Other Engagement Programs

Live Educational Programs (ISP & Webinars): Our Team is working with the leading KOLs globally and can provide their services for the conference anywhere in the world.

Master class Program: The Master class Program consists of services which can either Web-based Lecture, Online or Print courses or International program. We can develop program across specialty and can deliver any part of the world.

Live / Hands-on Workshop: We offer Live / Hands-on Workshop in association with International Society and University. These workshops can be customized as per the need of healthcare professionals.

KOL Support: We are working with the renowned International Experts across speciality, who can provide their Expert views and Opinions on the specific therapy area.

Sales and Marketing Strategy

• Brand Consulting & Marketing Strategy
• Employee Training & Engagement
• Content Creation & Inbound Marketing
• Trade Show & Event Marketing

Branding and Creative

• Naming & Tagline Creation
• Logos & Brand Identity
• Brochures & Sales Collateral Design
• Infographic Design
• Web Design & Development